Products related to Consumer:
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Consumer Behavior
The popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world applications for today’s global business environment.With this new edition, you examine the latest research and current business practices with extensive coverage of social media influences, increased consumer power, and emerging neuroscience findings.You also study controversies in consumer decision-making involving money, goals, emotions, charity, health, materialism, and sustainability.This edition increases its emphasis on social responsibility and ethics in marketing, scrutinizing both the dark side and constructive possibilities.With even more real-world examples and thought-provoking application exercises, including new chapter-opening examples and closing cases, CONSUMER BEHAVIOR, 7E provides a thorough, yet enjoyable guide that enables you to master the skills you need.
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Consumer Behaviour
Informal yet academically rigorous in style, this fun and attractively laid out textbook continues to provide a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style, engaging examples and a wealth of learning features throughout. The text is balanced in its coverage of both psychological and sociological aspects of consumer behaviour, and examples of consumer behaviour are selected from around the globe, including many of the world’s most popular brands and also B2B companies. This new edition has been fully updated to cover the impacts of the Covid-19 pandemic on consumer behaviour as well as the ongoing effects of technology, social media, digitalisation and climate change in adapting consumer behaviours. This textbook is essential reading for all students studying Consumer Behaviour. Zubin Sethna is a Professor of Entrepreneurial Marketing and Consumer Behaviour at Regent’s University London.
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Consumer Behaviour
Informal yet academically rigorous in style, this fun and attractively laid out textbook continues to provide a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style, engaging examples and a wealth of learning features throughout. The text is balanced in its coverage of both psychological and sociological aspects of consumer behaviour, and examples of consumer behaviour are selected from around the globe, including many of the world’s most popular brands and also B2B companies. This new edition has been fully updated to cover the impacts of the Covid-19 pandemic on consumer behaviour as well as the ongoing effects of technology, social media, digitalisation and climate change in adapting consumer behaviours. This textbook is essential reading for all students studying Consumer Behaviour. Zubin Sethna is a Professor of Entrepreneurial Marketing and Consumer Behaviour at Regent’s University London.
Price: 137.00 £ | Shipping*: 0.00 £ -
Consumer Culture
The second edition of Consumer Culture brings this successful introductory textbook right up-to-date for students who are interested in the nature and role of consumption in modern societies.It introduces the importance of new object-based studies for consumer culture, as well as adding new chapters on branding and the rise of ethical consumption. Drawing on a wide range of studies, and using contemporary illustrations from the media and popular culture, the author examines the rise of consumer culture and the changing relations between the production and consumption of cultural goods.She argues that consumer culture has become increasingly stylized and now provides an important context for everyday creativity. The author explores the way an individual’s position in social groups structured by class, gender, race and age affects the nature of his or her participation in consumer culture.She also argues that this has contributed to changes in the way in which individuals belong to these social groups.The powerful role consumption plays in our lives is thus revealed as consumer culture is seen to provide new ways of creating social and political identities.
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Are cars consumer goods?
Yes, cars are considered consumer goods because they are purchased by individuals for personal use. They are not used for production or resale, but rather for transportation and convenience. Consumers have the option to choose from a variety of car models, features, and brands based on their preferences and needs.
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What is consumer sovereignty?
Consumer sovereignty is the idea that consumers have the ultimate power and control in the market economy. It means that consumers, through their purchasing decisions, determine what goods and services are produced and how resources are allocated. In a market where consumer sovereignty is present, businesses are incentivized to produce goods and services that meet the demands and preferences of consumers in order to be successful. This concept is a fundamental principle of free market economies and emphasizes the importance of meeting consumer needs and preferences.
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What is consumer mentality?
Consumer mentality refers to the mindset and behavior of individuals when it comes to making purchasing decisions. It encompasses the attitudes, beliefs, and motivations that drive consumers to buy certain products or services. This mentality is influenced by various factors such as personal preferences, social influences, marketing strategies, and economic conditions. Understanding consumer mentality is crucial for businesses to effectively target and appeal to their target audience.
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What is consumer behavior?
Consumer behavior refers to the study of how individuals, groups, or organizations make decisions about purchasing, using, and disposing of goods, services, and ideas. It involves understanding the factors that influence consumers' choices, such as their motivations, attitudes, perceptions, and preferences. Marketers use this knowledge to develop strategies that effectively target and influence consumer behavior, ultimately leading to increased sales and customer satisfaction. Understanding consumer behavior is crucial for businesses to successfully meet the needs and wants of their target market.
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Conscious Consumer
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Consumer Behaviour
This highly-practical and engaging textbook balances cutting-edge research with insights from today's marketing professionals making it the ideal guide for anyone studying consumer behaviour. Industry-leading consumer experts offer a glimpse of what it's like to be a marketer, and how integral consumer behaviour theory is to their everyday roles - for example, explaining how WWF is using behavioural science to help humanity's fight against climate change, and how social media algorithms are pushing the creation of increasingly emotive content.In addition, the case studies and consumer insights features have been extensively revised and now cover topics such as consumer engagement during a pandemic, big brand support of the Black Lives Matter movement, and textile waste in the fashion industry. This third edition reflects the very latest research with a new chapter on sustainable and ethical consumption, and updated coverage of digital consumption and online consumer behaviour.An enhanced Research Insights feature now includes new critical thinking questions to help readers develop their analytical mindset.The new enhanced e-book offers an even more flexible and engaging way to learn.It features carefully-curated resources that are designed to stimulate, assess, and consolidate learning, including practitioner videos, multiple-choice questions, and a flashcard glossary. This book is accompanied by the following teaching support resources for adopting lecturers:PowerPoint presentationsInstructor's manualBank of case studiesLearning activitiesExamination questions
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Consumer Behavior
Hoyer/MacInnis/Pieters’ CONSUMER BEHAVIOR, 8th EDITION, draws key concepts from marketing, psychology, sociology and anthropology to present a strong foundation and highly practical focus on real-world applications to prepare students for today’s global business environment.Students examine the latest research and current business practices with a focus on consumer needs and goals, emotions and emotion regulation, perceptions and consumer inferences, branding, consumer experiences, influencer marketing, social media, political ideology, generational influences and more.Students explore controversies in consumer decision-making involving money, happiness and financial decision making, charity, health, materialism, and sustainability.Chapter updates in this edition emphasize social responsibility and ethics in marketing, scrutinizing both the dark side and constructive possibilities.Real-world examples, chapter exhibits, and application exercises provide practical relevance and help students master essential skills.
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Consumer Neuroscience
A comprehensive introduction to using the tools and techniques of neuroscience to understand how consumers make decisions about purchasing goods and services. Contrary to the assumptions of economists, consumers are not always rational actors who make decisions in their own best interests.The new field of behavioral economics draws on the insights of psychology to study non-rational decision making.The newer field of consumer neuroscience draws on the findings, tools, and techniques of neuroscience to understand how consumers make judgments and decisions.This book is the first comprehensive treatment of consumer neuroscience, suitable for classroom use or as a reference for business and marketing practitioners. After an overview of the field, the text offers the background on the brain and physiological systems necessary for understanding how they work in the context of decision making and reviews the sensory and perceptual mechanisms that govern our perception and experience.Chapters by experts in the field investigate tools for studying the brain, including fMRI, EEG, eye-tracking, and biometrics, and their possible use in marketing.The book examines the relation of attention, memory, and emotion to consumer behavior; cognitive factors in decision making; and the brain's reward system.It describes how consumers develop implicit associations with a brand, perceptions of pricing, and how consumer neuroscience can encourage healthy behaviors.Finally, the book considers ethical issues raised by the application of neuroscience tools to marketing. ContributorsFabio Babiloni, Davide Baldo, David Brandt, Moran Cerf, Yuping Chen, Patrizia Cherubino, Kimberly Rose Clark, Maria Cordero-Merecuana, William A.Cunningham, Manuel Garcia-Garcia, Ming Hsu, Ana Iorga, Philip Kotler, Carl Marci, Hans Melo, Kai-Markus Muller, Brendan Murray, Ingrid L.C. Nieuwenhuis, Graham Page, Hirak Parikh, Dante M. Pirouz, Martin Reimann, Neal J. Roese, Irit Shapira-Lichter, Daniela Somarriba, Julia Trabulsi, Arianna Trettel, Giovanni Vecchiato, Thalia Vrantsidis, Sarah Walker
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Is money a consumer good?
Money itself is not considered a consumer good because it is not a tangible product or service that is used directly to satisfy a consumer's needs or wants. Instead, money is a medium of exchange that allows consumers to purchase goods and services. It is a tool that enables consumers to acquire consumer goods and services, but it is not a consumer good in and of itself.
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After the consumer, tension arises.
After the consumer, tension arises as businesses strive to meet the ever-changing demands and preferences of their customers. This tension can manifest in various ways, such as in the form of competition among businesses to attract and retain customers, pressure to innovate and stay ahead of market trends, and the need to continuously improve products and services to maintain customer satisfaction. Ultimately, this tension drives businesses to adapt and evolve in order to stay relevant and successful in the marketplace.
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How are consumer decisions made?
Consumer decisions are made through a complex process that involves several factors. First, consumers identify a need or want, then they gather information about the available options. This information can come from various sources such as advertising, word of mouth, or online reviews. Next, consumers evaluate the alternatives based on factors such as price, quality, and brand reputation. Finally, they make a decision and take action, which can include making a purchase or choosing not to buy. Throughout this process, personal preferences, past experiences, and external influences all play a role in shaping consumer decisions.
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What is an informed consumer?
An informed consumer is someone who has knowledge about a product or service before making a purchasing decision. This includes understanding the features, benefits, and potential drawbacks of the product, as well as being aware of alternatives and pricing. Informed consumers also take into account factors such as reviews, ratings, and recommendations from others to make a well-informed choice. By being informed, consumers can make decisions that align with their needs, preferences, and budget.
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