Products related to Strategy:
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Cultural Intelligence for Marketers : Building an Inclusive Marketing Strategy
WINNER: 2024 International Book Awards - Business: Marketing & Advertising WINNER: Readers' Favorite Book Awards 2024 - Honorable Mention in Non-Fiction MarketingWINNER: NYC Big Book Award 2024 - Public Relations & MarketingWINNER: Goody Business Book Award 2024 - Marketing - BrandingFINALIST: National Indie Excellence Awards 2024 - Marketing & Public RelationsFINALIST: American Book Fest Best Book Awards 2024 - Business: Marketing & AdvertisingBrands not only reflect culture but actively shape societal norms and values.Move beyond performative inclusive marketing and drive the cultural conversation. A brand today can build a marketing strategy that not only effectively resonates with audiences but also meaningfully impacts society at large.Learn how to produce inclusive marketing using an approach grounded in critical perspectives on society and the impact brands wield in shaping it.In this book, cultural theorist and strategist Anastasia Karklina Gabriel draws on social analysis, media theory, and semiotics to help marketers improve cultural fluency and future-proof brand strategy by embedding equity and inclusion into every aspect of marketing.Cultural Intelligence for Marketers explains how to create an inclusive marketing strategy using an actionable approach that draws on advanced insights into culture, identity, representation, and the power of media in driving social change. The book offers an in-depth dive into the urgent need for cultural competence in marketing using a framework rooted in 4Cs: Culture, communication, critical consciousness, and community.It delves into practical aspects of conscious marketing, inclusive innovation, cultural insights, brand activism, social impact, and responsibility in business.It features insights from current and former marketing leaders at Wieden+Kennedy, Mindshare, Dentsu, and Saatchi & Saatchi, among others.Drawing on case studies from brands that are actively pursuing inclusive marketing strategies, including Microsoft, Pinterest, Billie, and REI, Gabriel outlines the process of deploying cultural intelligence to attain commercial advantage while transforming society for the better.
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Creative Instigation : The Art & Strategy of Authentic Community Engagement
Exploring creative responses to community challengesCreative Instigation is a collection of in-depth case stories focused on effective and innovative community engagement and policymaking in diverse cities across the western U.S.Each story reflects the history and uniqueness of the community, organization, or institution—providing grit to the importance of context to understand the why and the how of this work.It includes the successes and challenges, and the efforts needed to do this work well.Unlike “typical engagement,” where meetings are announced via limited venues with limited information, Creative Instigation describes engagement that is authentic, outreach that is expansive, and research that uncovers the soul of a community.No two approaches are alike. This book is for those most likely to be responsible for community engagement work—city staff and elected leadership, community developers and nonprofit workers, architecture and planning students, scholars, and community activists, as well as people who care about their own community and the future of their city.The in-depth stories of multi-year efforts by organizations, institutions, and communities, working differently, and at times at cross purposes describe the unique, transdisciplinary skills required to bring these sectors together to solve shared problems.
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Creative Instigation : The Art & Strategy of Authentic Community Engagement
Exploring creative responses to community challengesCreative Instigation is a collection of in-depth case stories focused on effective and innovative community engagement and policymaking in diverse cities across the western U.S.Each story reflects the history and uniqueness of the community, organization, or institution—providing grit to the importance of context to understand the why and the how of this work.It includes the successes and challenges, and the efforts needed to do this work well.Unlike “typical engagement,” where meetings are announced via limited venues with limited information, Creative Instigation describes engagement that is authentic, outreach that is expansive, and research that uncovers the soul of a community.No two approaches are alike. This book is for those most likely to be responsible for community engagement work—city staff and elected leadership, community developers and nonprofit workers, architecture and planning students, scholars, and community activists, as well as people who care about their own community and the future of their city.The in-depth stories of multi-year efforts by organizations, institutions, and communities, working differently, and at times at cross purposes describe the unique, transdisciplinary skills required to bring these sectors together to solve shared problems.
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The Oxford Handbook of Strategy : A Strategy Overview and Competitive Strategy
The Oxford Handbook of Strategy covers the key subject areas and issues currently under discussion in the field of strategy.It unites a team of contributors who are all authorities on the topic of their chapter.The handbook will be of considerable value to researchers, graduate students, and teachers whose interest in the subject area has advanced beyond that of the traditional textbooks, and to managers and consultants who seek an authoritative, accessible, and up-to-date discussion of the fundamentals of strategy.Chapters examine six key areas: Approaches to Strategy, Strategic Analysis and Formulation, Corporate Strategy; International Strategy; Strategies of Organizational Change; and Strategic Flexibility and Uncertainty.
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What are skimming strategy and market penetration strategy?
Skimming strategy is a pricing strategy where a company sets a high price for a new product or service to target early adopters and customers willing to pay a premium. This strategy helps the company maximize profits before gradually lowering prices to attract more price-sensitive customers. On the other hand, market penetration strategy involves setting a low price for a product or service to quickly gain a large market share. This strategy aims to attract customers away from competitors by offering a more affordable option. Companies using this strategy often focus on increasing sales volume to offset the lower prices and potentially achieve economies of scale.
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What are strategy games?
Strategy games are a genre of video games that require players to use critical thinking, planning, and decision-making skills to achieve specific objectives. These games often involve managing resources, building structures, and controlling units to outsmart opponents or overcome challenges. Strategy games can be played in real-time or turn-based formats and can range from historical simulations to futuristic sci-fi scenarios. Overall, strategy games offer players a mentally stimulating and engaging experience that rewards strategic thinking and tactical prowess.
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Looking for strategy game.
If you're looking for a strategy game, you might want to consider trying out "Civilization VI" or "Total War: Three Kingdoms." Both of these games offer deep strategic gameplay, allowing you to build and manage your own empire, make diplomatic decisions, and engage in tactical battles. Another option could be "XCOM 2," which offers turn-based tactical combat and base management as you lead a resistance force against an alien invasion. These games provide a variety of strategic challenges and opportunities for you to test your skills and decision-making abilities.
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What is pricing strategy?
Pricing strategy refers to the method a company uses to set the prices of its products or services. It involves analyzing market conditions, competition, and customer demand to determine the most effective pricing approach. Pricing strategy can include various tactics such as cost-plus pricing, value-based pricing, skimming pricing, or penetration pricing. The goal of a pricing strategy is to maximize profits while remaining competitive in the market.
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Responsible Marketing : How to Create an Authentic and Inclusive Marketing Strategy
Set your approach to authentic advocacy and meaningful brand activism up for success to drive your bottom line and embrace your biggest opportunity as a marketer. Responsible Marketing takes readers through a forward-looking approach to inclusive marketing, offering a compelling blend of case studies, in-depth interviews, social impact marketing principles and inclusive leadership frameworks.Lola Bakare demystifies the relationship between today's marketing imperatives and the dynamic global cultural shifts that current and aspiring marketing leaders need to address.The book expands on the power of inclusivity, corporate responsibility and cultural awareness, helping marketing leaders determine how to make social impact outcomes an imperative across the entire marketing mix. Responsible Marketing walks readers through building a responsible, inclusive marketing strategy that captivates consumers and delivers long-term growth for a company.
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Responsible Marketing : How to Create an Authentic and Inclusive Marketing Strategy
Set your approach to authentic advocacy and meaningful brand activism up for success to drive your bottom line and embrace your biggest opportunity as a marketer. Responsible Marketing takes readers through a forward-looking approach to inclusive marketing, offering a compelling blend of case studies, in-depth interviews, social impact marketing principles and inclusive leadership frameworks.Lola Bakare demystifies the relationship between today's marketing imperatives and the dynamic global cultural shifts that current and aspiring marketing leaders need to address.The book expands on the power of inclusivity, corporate responsibility and cultural awareness, helping marketing leaders determine how to make social impact outcomes an imperative across the entire marketing mix. Responsible Marketing walks readers through building a responsible, inclusive marketing strategy that captivates consumers and delivers long-term growth for a company.
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The Inclusive Management Strategy : Engineering Culture Change for Employees with DisAbilities
Every person has the potential to contribute to an organization as long as they have access to the right opportunities and connections, yet it sometimes is all too obvious that the stigma associated with a person’s disability can have a negative impact on their ability to develop healthy work relationships with peers and supervisors.This situation can only be remedied through effective change management, a systematic approach to designing, implementing, and measuring progress on unique culture-change goals. Here Camelia Fawzy and Brenda Shore draw upon more than 40 years of research and practical business experience to support leaders and managers’ efforts in transforming organizations and providing inclusive work opportunities for people with disAbilities (PwDs).What Fawzy and Shore offer is The Inclusive Management™ Strategy (IMS), an innovative approach to evaluating culture-change needs and to designing and implementing change solutions that address unique needs in order to create authentically inclusive social work-environments for PwDs.They address stigmatized differences associated with disabilities that lead to reducing fear, resentment, and anxiety in the organizational climate, ultimately arguing that culture change can only be achieved when most of our employees are engaged in a mind-change process, a conscious effort to change stigmatizing views associated with differences that need to be accommodated. For the practical, implementable plans of action it offers, The Inclusive Management Strategy is a must-read for managers and supervisors involved with policy, decision-making, strategy, and daily accommodations for PwDs.
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Web Accessibility Cookbook : Creating Inclusive Experiences
Price: 52.99 £ | Shipping*: 0.00 £
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What is the difference between a marketing strategy and a communication strategy?
A marketing strategy is a comprehensive plan that outlines an organization's overall approach to promoting and selling its products or services. It includes elements such as target market analysis, competitive positioning, pricing, and distribution. On the other hand, a communication strategy is a subset of the marketing strategy that focuses specifically on how the organization will communicate with its target audience. This includes messaging, channels, and tactics to effectively reach and engage customers. In essence, a communication strategy is a more specific and tactical aspect of the broader marketing strategy.
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Has he changed his strategy?
Yes, he has changed his strategy. He realized that his previous approach was not yielding the desired results, so he decided to try a different approach. By changing his strategy, he hopes to achieve better outcomes and improve his chances of success.
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What is Ferrero's marketing strategy?
Ferrero's marketing strategy focuses on creating emotional connections with consumers through storytelling and nostalgia. They emphasize the quality and premium nature of their products, using a combination of traditional and digital marketing channels to reach their target audience. Ferrero also leverages partnerships with popular brands and influencers to increase brand visibility and engagement. Overall, their strategy revolves around building brand loyalty and trust among consumers.
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What are fantasy strategy games?
Fantasy strategy games are a genre of video games that combine elements of fantasy and strategy. Players typically take on the role of a leader or commander in a fictional world, where they must make strategic decisions to build and manage their own empire, army, or civilization. These games often involve resource management, tactical combat, and diplomatic relations with other factions or players. Fantasy elements such as magic, mythical creatures, and epic quests are also commonly featured in these games, adding an extra layer of depth and immersion to the gameplay.
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